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Part 1 - Part
2 
On March 21 2003, after weeks of speculation, Leeds United terminated
the contract of manager Terry Venables after a disastrous string
of results. Just hours later former Sunderland boss Peter Reid
was appointed as caretaker manager for the remainder of the season,
with eight matches left to save the club.
The Merseysider was delighted with the appointment, which gave
him the opportunity to return to management after being sacked
by Sunderland in October. After great success as a midfielder
with the Everton side which dominated the English game in the
mid-80's, also winning the Cup Winners' Cup, Reid had made an
impact as manager with Manchester City and Sunderland, but a poor
run of results at the start of 2002/03 had seen him sacked by
the Wearsiders after just two wins from their first nine matches.
The run in facing Reid looked daunting to say the least. Liverpool
away, Charlton away, Spurs home, Southampton away, Fulham home,
Blackburn home, Arsenal away, Aston Villa home. For a side which
had taken just four points out of a possible 24 since beating
Birmingham on New Year's Day it was hard to see where Leeds United
would get the required points. Surely not from the away games
that looked like they had been hand picked to work against the
club?
Reid's first game in charge, on March 23 versus Liverpool at
Anfield, saw a predictable 3-1 defeat with few signs of resurrection.
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Bottom of Premiership - March 23, 2003 |
| |
Pos
|
|
P
|
F
|
A
|
Pts
|
| |
13th
|
Fulham |
31
|
35
|
40
|
38
|
| |
14th
|
Aston Villa |
31
|
33
|
37
|
36
|
| |
15th
|
Birmingham City |
31
|
28
|
42
|
35
|
| |
16th
|
Leeds
United |
31
|
38
|
45
|
34
|
| |
17th
|
West
Ham United |
31
|
34
|
53
|
30
|
| |
18th
|
Bolton
Wanderers |
30
|
33
|
47
|
29
|
| |
19th
|
West
Bromwich Albion |
31
|
21
|
47
|
21
|
| |
20th
|
Sunderland |
31
|
19
|
50
|
19
|
| |
|
|
|
|
|
|
West Brom and Sunderland were as good as relegated, but West
Ham were running into a useful spell of form and looked increasingly
likely to overtake Leeds.
There was also more sobering financial news to consider, and
as the interim financial results were released at the end of March,
so too came the news that there was to be a change of chairman.
Peter Ridsdale's final job was to front up the news release, announcing
his own departure and welcoming a new figurehead.
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His statement read as follows: "This has been a very tough six
months for the company and our performance both on and off the
pitch has been unsatisfactory. This means that tough action has
had to be taken to generate funds from player sales and to reduce
costs both on and off the pitch. Although difficult, it is necessary
to
balance our books to suit our current position. One outcome of
this has been to subject me to significant comment, and created
pressures that are not right for me, my family or the club. Therefore,
after five years as Chairman I have decided to step down and hand
over the reins as Chairman to Professor John McKenzie who has
my full support."
The move had not been of Ridsdale's choosing. It was clear that
the financial mismanagement of the preceding few years had made
the departure inevitable, and the chairman had been guilty of
"living the dream," a fan in a businessman's world, unable to
control his desire to buy glory.
The commentary accompanying the interim financial figures outlined
the extraordinary challenges facing the club:
"The figures for the past half-year are disappointing and reflect
the fact that we missed out for the second year running on qualification
for the Champions League. Having assembled a squad with a cost
base that required regular European football, this has led to
a requirement to reduce overall costs and particularly those of
the playing squad. TV revenues for the UEFA Cup were substantially
lower, reflecting the reduced competition from TV companies for
rights to the earlier rounds of this tournament.
"Having made a change of football manager with the appointment
of Terry Venables at the start of the season, results on the field
have been extremely disappointing. This has led to a lower number
of live Sky games than we have experienced previously and a substantial
reduction in Sky merit payments expected for the end of the season.
Since the half-year end we took the decision to make a further
change of football manager, with Peter Reid being appointed for
the last eight games of the season.
"For the first time in this country, the transfer window system
was introduced meaning that players could only be bought and sold
during two periods of the year. This new system meant that further
opportunities to reduce player costs were not possible until after
the half-year end. During January, Lee Bowyer, Robbie Fowler and
Jonathan Woodgate were sold, with Olivier Dacourt going to Roma
on loan. The impact of these transfers will be reflected in the
second half numbers.
"At the AGM in November, I announced the intention to review
both the executive and non-executive management structure and
the non-playing cost base. This led to the appointment earlier
this year of two new non-executive directors, John McKenzie and
Neil Holloway.
"Since becoming Chairman we have mostly had relatively good performances
both on and off the pitch until the current season. This year's
results have therefore been extremely disappointing. In a high
profile role, when results are
not up to expectation levels, you rightly expect criticism. This
comes with the territory. When this criticism becomes so intense
that it affects your family and health, it requires clear reflection
on the right way forward. The intensity of personal criticism
has led me to conclude that the best decision for myself, my family
and the company is that I step down as Chairman of the plc and
football club and relinquish all executive responsibilities. This
I am doing today."
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The outstanding long term debt was the figure upon which most
attention was focused. Net debt at 31 December 2002 had soared
to an incredible £78.9m. £30m had been raised in cash from the
sales of Ferdinand and Keane, but the club had still to find £16.9m
as further instalments on Fowler, Johnson, Keane and Barmby had
become due. Further clues as to the lack of financial stewardship
came in a popular anecdote about Johnson's signing.
When the midfield player moved from Derby County, he had been
hoping for a weekly salary of £15,000. The initial Leeds offer
was £30,000. At the news Johnson sat back in his chair in delight.
The reaction was misinterpreted, and the response was, "Okay,
£35,000, and that's your lot…"
The combination of O'Leary's ambition and Ridsdale's profligacy
had taken the club to the verge of bankruptcy and the impact would
be felt for years to come.
Professor John McKenzie was an interesting choice to succeed
Publicity Pete. The club website offered the following resume:
"The new Leeds United chairman, Professor John McKenzie was born
in Ilford, Essex. The 65-year-old comes from a family background
that has long been involved in football, his father was DW McKenzie,
a member of the FA international committee and president of the
Isthmian League.
"His involvement with Leeds United began during that time when
he became a season ticket holder and has been a regular supporter
ever since. He later
went on to invest in the club, gradually building up his shareholding
until he became the second largest individual shareholder with
some four million shares. He was invited to join the Football
Club board in October, and joined the plc board as a non-executive
director six weeks ago.
"An Economist by training, he graduated from the London School
of Economics and gained a BSc from the University College of London,
Bedford. In 1986 he was made rector of the London Institute and
is currently director of international development. He was also
head of Liverpool Polytechnic during the height of the Hatton
crisis. His professional career has seen him take up senior positions
with a number of FTSE 100 blue chip companies including Cadbury's
Schweppes, Unilever and SmithKline Beechams. He is also currently
a special advisor to the Shanghai Municipal Government, the Tokyo
cultural institute, Sarawak University in Malaysia and has a long
standing interest in the Far East."
There were notable differences between McKenzie and his predecessor,
as The Times pointed out: "Many would say that Ridsdale, who had
been dubbed Publicity Pete, was too high-profile. His over-exuberance,
agreeing to gamble the future of the club on the hope of Champions
League qualification, led to his eventual downfall. McKenzie,
already media-shy, yesterday hinted as much. 'I am not Peter Ridsdale
in disguise,' he said. 'We are adopting a procedure much closer
to that of Manchester United and Arsenal, where the chairman of
the plc is not a high-profile figure'."
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McKenzie's initial comments were realistic but positive: "It
is serious but not impossible. The fact that the city institutions
have endorsed my appointment gives me a very good starting base,
and Peter had already begun something of a financial turnaround
of the situation with some of the decisions made earlier. In any
way breaking up the squad would be a final resort situation, I
would want to see us try to find ways of increasing our income
in all sorts of ways and control our costs, but you can't be a
fine football club without a fine squad of players.
"We had hoped with the squad we have to be significantly up the
table and not on the fringe of relegation. I hope that as a club
we will become cohesive, fans, employees, team and manager together
to take us back to where we rightly ought to be. In terms of the
plc then clearly we have to review our strategy and look at ways
of increasing our finances and
bring our debt down, but hopefully not at the cost of damaging
our football team.
"You can't just cut away at the business and lose the quality
which that business has or else you lose everything. So we must
ensure we have as good a squad as possible and we build around
that and we build financially. When we move forward we will do
everything we can to generate income and restrict to a minimum
the sale of players. Players come and go for different reasons,
sometimes they want to go, sometimes the manager has a view that's
different. I would regard it as a real disappointment if we had
to go much beyond losses other than for those two reasons.
"If the club went on haemorrhaging money at the current rate
there would be a material problem, but we are not going to keep
losing money at that rate. Already steps have been announced by
my predecessor and it has been clear for some time that change
has begun and clearly over the coming months more has to be done.
You don't have to be a great expert to say that you can't afford
to keep losing £17m in half a year unless you have a multi-millionaire
behind you and prosper.
"You can't begin to see major impact of any changes in half a
year, although Peter had already put in place certain changes,
clearly there are some refinancing issues we may be able to undertake
during the period, but I'm not in this for a short term, expedient,
two doses of antibiotics and you're fit again kind of fix - this
will take some time."
It sounded upbeat enough, and gave desperate fans some reason
to hope, but in the meantime, Peter Reid had a desperate battle
against relegation on his hands and the trip to Charlton on 5
April did not offer much comfort with Alan Curbishley's South
London outfit handily placed at seventh in the table.
Astonishingly, however, it was exactly as things seemed at their
most desperate that the Leeds players at last found some decent
form. Inspired by the hard running and aggressive performance
of Alan Smith up front, the Aussie duo of Harry Kewell and Mark
Viduka caught fire, snaffling five goals between them, with Ian
Harte getting the other in a
breathtaking 6-1 away win. The performance was as
mysterious as it was impressive. If they could play like this,
wondered the pundits, why had the team struggled all season, and
why could Reid coax a performance out of them when Terry Venables
could not.
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The win took them six points clear of relegation, and into 14th
position with just six matches left, prompting Sky TV to claim
"As well as surely securing their Premiership status, the win
will help Reid's claims for a permanent post and showed that,
as he has insisted all along - and most of football suspected
- Leeds are too good to go down."
However, the next couple of weeks brought a fortunate 2-2 draw
at home to Tottenham, and then a dire 3-2 reverse at Southampton,
with two late consolation goals giving the score a respectable
ring, while Alan Smith suffered the ninth red card of his short
career. Peter Reid was as disappointed as he had been elated by
the triumph at Charlton, moaning: "They got out-fought, outworked,
outbattled, outpassed, outscored, out-everything. I can't protect
that performance. I don't want to. I might be here for just a
short time, but those players have got long contracts and they've
got to get their fingers out. The league table doesn't lie - look
where they are. The chairman doesn't make tackles, the players
do. I wish the chairman did make tackles - he might have won a
few."
Happily Leeds United still had six points advantage on West Ham,
who were occupying the final relegation spot. The gap was mainly
thanks to Bolton beating the Hammers that same day with the only
goal of the game.
With West Brom and Sunderland now formally doomed to demotion,
the fight for relegation came down to just three clubs, Leeds,
Bolton and West Ham. United's rivals were both enjoying a run
of results which a woefully inconsistent Elland Road side could
only dream about.
| |
Bottom of Premiership - April 19, 2003 |
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Pos
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P
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F
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A
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Pts
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13th
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Aston Villa |
34
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38
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41
|
41
|
| |
14th
|
Fulham |
34
|
37
|
47
|
41
|
| |
15th
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Birmingham City |
34
|
33
|
44
|
41
|
| |
16th
|
Leeds
United |
34
|
48
|
51
|
38
|
| |
17th
|
Bolton
Wanderers |
34
|
37
|
48
|
38
|
| |
18th
|
West
Ham United |
34
|
37
|
57
|
32
|
| |
19th
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West
Bromwich Albion |
34
|
24
|
53
|
24
|
| |
20th
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Sunderland |
34
|
21
|
56
|
19
|
| |
|
|
|
|
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On Easter Monday, 21 April, while Leeds rested, Birmingham beat
FA Cup finalists Southampton, and Aston Villa and Bolton gained
draws at Newcastle and Blackburn -West Ham gained ground with
a 1-0 home win over Middlesbrough. The Hammers were now just three
points behind Leeds and hot on their heels.
Again, however, Mark Viduka brought home the bacon, netting both
goals in a 2-0 home win over Fulham the next day, to once again
give his side a six point cushion.
The Times: "The club may be more than £70 million in the red,
but Leeds United took on another debt last night and this time
it was one that they were more than happy to accommodate. If they
are to survive relegation after one of the most traumatic seasons
in their history, it is to Mark Viduka that they will owe considerable
gratitude. The Australia forward took his tally in the past seven
Barclaycard Premiership matches to 11 goals with the double that
accounted for Fulham at Elland Road and lifted Leeds above the
London side to the comparative safety of fifteenth place, six
points clear of West Ham United. Both Leeds and Fulham
need four more points to be mathematically safe from the drop,
but on the evidence of last night's one-sided affair it is Fulham
who will be fretting most.
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"This victory owed as much to Leeds's superior hunger and desire
as it did to Viduka's cool-headed finishing. Leeds never allowed
their opponents to settle and Reid appreciated the effort put
in for the fifth of his eight matches in charge. 'This is a big
result and the players deserve all the credit,' Reid said, 'but
we must keep working hard because other teams around us keep picking
up points as well.'"
The relegation pendulum swung dramatically against Leeds the
following weekend, with a desperate 3-2 defeat at home to Blackburn.
The Times: "Viduka's twentieth goal this season should have been
the foundation for a win that would have put safety beyond reasonable
doubt, but Michael Duberry's senseless handball allowed David
Dunn to equalise from the penalty spot. Andrew Cole, relishing
hostilities with Danny Mills and Dominic Matteo, forged Blackburn
ahead in the 68th minute and Andy Todd applied a finishing side-foot
volley after Paul Robinson had misjudged Damien Duff's corner
ten minutes later. Alan Smith's headed goal in injury time was
meaningless."
Bolton pulled out a last gasp equaliser at home to gain a point
against championship contenders Arsenal and leave themselves just
a point shy of Leeds. The next day West Ham earned all three points
with the only goal away to Manchester City to leave everything
still in the melting point.
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Bottom of Premiership - April 26, 2003 |
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Pos
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P
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F
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A
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Pts
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| |
14th
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Aston Villa |
36
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40
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44
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42
|
| |
15th
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Fulham |
36
|
38
|
50
|
42
|
| |
16th
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Leeds
United |
36
|
52
|
54
|
41
|
| |
17th
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Bolton
Wanderers |
36
|
39
|
50
|
40
|
| |
18th
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West
Ham United |
36
|
39
|
57
|
38
|
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19th
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West
Bromwich Albion |
36
|
26
|
62
|
24
|
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20th
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Sunderland |
36
|
21
|
60
|
19
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Leeds' final two games comprised a visit to Arsenal and a home
match with Villa. While the Birmingham side looked relatively
easy meat, the Gunners were the equivalent of Everest to a Leeds
side whose nerves were clearly jangling.
The Arsenal match was fixed for Sunday, 4 May, giving Bolton
and West Ham the chance to draw first blood on the Saturday. West
Ham were first to kick off, at home to Chelsea. Caretaker Hammers
manager Trevor Brooking, covering for the indisposed Glenn Roeder,
brought the disaffected Italian Paulo Di Canio back into his squad.
The game was petering out to a goalless draw when Brooking threw
his last dice and ordered Di Canio off the subs' bench. The headline
writers had a field day as the temperamental Italian broke the
stalemate with only minutes to go, allowing West Ham to draw level
on points with Leeds.
A teatime kick off allowed Bolton the luxury of knowing what
they needed to achieve away to Southampton, and they held out
for a goalless draw, allowing them to also draw level on 41 points.
It was now clear that even a draw for Leeds at Highbury would
be of little benefit and would see them needing a last day win
to be safe. Goal difference was massively in Leeds' favour,
but tension was eating away at a club whose very future was in
question.
Peter Reid, who had faced similar battles at other clubs, issued
the clarion call: "It's going to be very difficult, but it's still
in our own hands and we've got to make sure we do our bit. It's
all about having the ability to handle the situation physically
and mentally. I've been in it before and seen both sides, so I
know what's needed. We have to be brave, brave to make tackles
and brave to make our passes. There is no place to hide.
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"Right now the only message I'm drumming into the players is
to stop giving away silly goals because individual errors keep
costing us. When there is a threat on our goal it's got to be
safety first every time. We've got to make sure that in our last
two games we are hard to beat. We cannot afford to give away silly
goals like we did against Blackburn.
"People talk about pressure and having bottle in football. This
is what it's all about. We never expected to be in this position,
but West Ham have done terrifically well. For the players here,
this match now is as big as any of the Champions League ties they
played. We need to win to stay in this League. I like to think
we've got enough players who can rise to the big occasion, and
I certainly expect them to do it."
Reid prayed that the Leeds side turning up at Highbury would
be the team that had thrashed Charlton, rather than the meek losers
who capitulated at Southampton. He had his answer after just four
minutes, when Harry Kewell brought down a long ball and hit it
first time from the left flank to net an unstoppable effort.
Thierry Henry equalised after half an hour, but Leeds were fighting
like men possessed. Ian Harte scored for the third successive
season in the fixture, with a characteristic free kick three minutes
into the second half. Again Arsenal fought back on the hour, and
Dennis Bergkamp was on hand to sidefoot home after Robert Pires
played him in after a break from the left.
It looked like Leeds would settle for a well deserved draw, but
with just two minutes remaining, the Elland Road club's moment
of the season arrived. Skipper Dominic Matteo, who had been outstanding
in an unaccustomed midfield role, broke up the play near the centre
circle and lofted a long ball up to Mark Viduka on the right.
There were suspicions of offside, but Viduka did not hesitate,
controlled the ball instantly, cut in on his left, took aim and
curled a brilliant winner round England keeper David Seaman to
spark unbelievable celebrations in the Leeds camp.
It was an amazing triumph,
and few would deny that Leeds merited the win. Certainly Manchester
United, who were thus presented with the
Premiership title, were for once 100% behind their despised Yorkshire
rivals.
For Leeds, however, Old Trafford's gain was the last thing on
their minds as their survival was ensured, and the home match
with Villa became nothing more than a formality to be endured
before they could enjoy a summer of rest.
The doom mongers reminded everyone that the club's financial
state meant that in reality all their players were in the transfer
window, but for now at least Peter Reid cared not. Five days after
the Arsenal game his appointment was confirmed on a rolling, one-year
incentive-based contract.
"Obviously I was brought in to do a specific job and thankfully
that was achieved," he said, at a press conference on Friday,
9 May. "Fortunately for myself I have managed to get the job on
a permanent basis. When you are manager of a club like Leeds,
with its traditions, you know what the bottom line is; you have
to win football matches.
"When you get beaten in 19 games, that is not good enough and
we have to improve, first become a hard side to beat and then
improve the football. It's hard in the Premiership but we have
got some really good players here and, hopefully with the wheeling
and dealing in the summer, we can get some more good ones in."
Two days later, Leeds ended their season with a 3-1 win at home
to Aston Villa to finish above the Midlanders in a final 15th
position. The win was fortunate and achieved despite a lacklustre
display, but few at Elland Road cared. The club's worst season
for many a year was finally over, and despite all the newspaper
headlines and criticism, they could look forward to a 14th
successive season in the top flight.
Part 1 - Part
2
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